Lean Business Experiments

On November 7th, 2023, one day before our conference, we offer several unique full-day Expert workshops. We will provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you are interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 25 per workshop to ensure the best possible learning experience). As the workshops run parallel, you can only attend one, and once purchased, you cannot change your workshop.

You should, of course, also join us at the conference the day after, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.

About the workshop

It is common sense that product success depends on building the right product and the right features with our limited resources. But how can this be done in a structured way?

Frederik and Timothy will explain why an experiment-based approach will get you ahead. They start with how to leanly model the business model behind your product and identify and prioritize the underlying assumptions.

In the afternoon, they will give you a repertoire of lightweight experiments to cover almost any use case. In the end, altogether will design a very concrete experiment to validate a new business idea.

After the workshop, you will know ...

... several experiments that you could use to investigate assumptions in a lean, cheap and fast way. To do this, you can identify and prioritize the assumptions in your business model as a team. In short, you know how to develop products truly agilely.

Who should attend

This workshop is for anyone planning new product ideas or features professionally or part-time.

About the hosts

Frederik Vosberg

Frederik has worked as a software engineer for a small start-up to change the world and get rich through his shares. Unfortunately, this start-up failed the same way many did. The niche wasn’t focused enough, so the MVP was too big to implement with the resources in their hands. Eventually, this drove him to build a business unit that helps corporates to apply start-up techniques.

Timothy Krechel

Timothy failed to reach product-market fit with his own startup. Having been through this painful experience and seeing others make the same mistakes in different environments (corporates, founders) made him focus on early product validation whenever he launches something new and shares it!