Product Discovery Masterclass

On November 7th, 2023, one day before our conference, we offer several unique full-day Expert workshops. We will provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you are interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 25 per workshop to ensure the best possible learning experience). As the workshops run parallel, you can only attend one, and once purchased, you cannot change your workshop.

You should, of course, also join us at the conference the day after, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.

Language:

German

About the workshop

Participants of this hands-on & interactive workshop learn about advanced techniques of successful Product Discovery at the intersection of business capabilities, market potential and customer demand. Based on several real-life examples and useful exercises, the participants get practical knowledge on running a successful product discovery, applying advanced discovery techniques in practice, and leading and structuring the innovation process. In a one-day-sprint, we go from a very first and fuzzy idea to pitching a fully-fledged new business approach.

This workshop will skip the usual theoretical discovery approaches and basic design thinking knowledge. Instead, it lays out advanced product discovery techniques that have proven to work in practice.

After the workshop, you will be able to:

Lead and structure the innovation process

Translate customer insights, business capabilities, and market potentials into a tangible product idea that delivers the right outcome

Facilitate the transition from research to a testable prototype

Uncover hidden risks early on and mitigate them to a minimum

Apply a working process that avoids the common pitfalls

Pitch and communicate new product ideas effectively and with high confidence

Who should attend

This workshop is designed for people who have already had some initial touchpoints or experience with product discovery activities within their organization and are looking to take the next step in becoming a seasoned practitioner. We invite individual contributors as well as managers in Product Management, UX Design, or Engineering to work with us to improve their discovery skill set.

About the host

Jan and Nikkel are seasoned experts in the fields of product discovery, business creation, and demand-side value creation, with many years of practical experience in early startups and established enterprises. They have conducted numerous product discoveries across various industries and organizations. They strongly believe in firsthand practical experience over theoretical knowledge and in an exploratory and customer-centred discovery approach at the intersection of business, market, and technology. Join their revamped 2023 workshop to learn from their practical experience.